Given the object "A tube of paint that provides every color" this project works to create a brand. Beginning with a logo, and moving forwards into business cards and finally magazine ads.
For the ad space, I chose the target market of Moms in the United States, who like to spend time on home decor, and are looking for convenient and easy ways to do so. I picture ads for this product being on mommy blogs, diy and decor blogs, Mother's day magazine, Martha Stewart living, as well as tv channels such as TLC and HGTV.
Because of this target market, I created ads around the idea that a paint that provided every color would save time and hassle around trips to the hardware store. I chose to express this by showing different scenarios in which these women would want a particular color and overwhelming the composition with paint swatches, therefore accentuating the frustrating aspect of finding the right color in paint.
For the ad space, I chose the target market of Moms in the United States, who like to spend time on home decor, and are looking for convenient and easy ways to do so. I picture ads for this product being on mommy blogs, diy and decor blogs, Mother's day magazine, Martha Stewart living, as well as tv channels such as TLC and HGTV.
Because of this target market, I created ads around the idea that a paint that provided every color would save time and hassle around trips to the hardware store. I chose to express this by showing different scenarios in which these women would want a particular color and overwhelming the composition with paint swatches, therefore accentuating the frustrating aspect of finding the right color in paint.
